Glossary of Marketing Communications Terminology

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

Unique Selling Proposition (USP)

The benefit that a product or service can deliver to customers that is not offered by any competitor: one of the fundamentals of effective marketing and business.


 websites
 photography
 collateral material
 video/multimedia
 print advertising