Glossary of Marketing Communications Terminology

Viral Marketing

[1] Spreading a brand message using word of mouth (or electronically - 'word of mouse') from a few points of dissemination. Typical techniques include using email messages, jokes, web addresses, film clips and games that get forwarded on electronically by recipients

[2] A marketing phenomenon that facilitates and encourages people to pass along a marketing message.

• VALS
• Value Added
• Value Preposition
• Vertical Banner

• Viral Marketing
• Vision
• VoIP
• Volunteer Directory