MSH Develops Next-Generation Website For The Scrapbook Nook

The Scrapbook Nook, a small, family-operated scrapbooking supplies business in Bellows Falls, has just launched a comprehensive web site to take advantage of the growing popularity of the scrapbooking hobby. Millions of people nationwide are "into scrapbooking", according to Michelle Laurendeau, manager of the online store. "We had a daunting task and chose MSH Marketing Group to lead us through the design and development of this initiative", Laurendeau said.

The heart of scrapbn.com is a massive database that manages information relating to thousands of different products in dozens of categories. The site is fully and logically searchable from within as well as via major search engines. Visitors can find the items they need by searching categories, themes, brand names and a variety of other key search methods. Registered members may also participate in a scrapbooking message board and upload examples of their favorite scrapbooking projects for others to see.

With new products constantly being developed by hundreds of manufactures, the ability to manage the addition and deletion of products; offer special promotions on seasonal products; give frequent buyer discounts and other sales incentives is critical. "The database design, combined with a web-based visual HTML page editor developed by MSH gives us the power to make changes on the fly, in real time," said Laurendeau. The website automatically calculates shipping costs and a variety of promotional discounts. It even automatically resizes and optimizes each product photo that is uploaded. "That alone is a major time-saver", Laurendeau added.

The Scrapbook Nook's "brick and mortar" store shares floor space with the Greater Falls Pharmacy at 78 Atkins St., Bellows Falls, VT. More information, and the "virtual" store are available at www.scrapbn.com.

MSH Marketing Group is a full-service marketing communications firm serving institutional, civic, commercial and manufacturing clients with a full range of creative design and development services for all forms of advertising and sales support products.
www.mshmgi.com.